Lilly Singh’s latest project, the sex-education comedy Doin’ It has been acquired by AURA Entertainment with a September 19 theatrical release date in the U.S. announced.
Doin’ It had its world premiere at 2024’s SXSW Film Festival and was developed between Singh’s Unicorn Island Productions, Likely Story and Camelback Productions. Co-written by Singh, Neel Patel, and Sara Zandieh, who also serves as director of the film.
The film “follows Maya (Singh), a 30-year-old software engineer from a conservative Indian family who moonlights as a high school substitute teacher while working on a teen-focused app. When she’s unexpectedly assigned to teach sex education — despite never having had sex herself — chaos and comedy ensue.”
In addition to Singh, the ensemble cast includes Sonia Dhillon-Tully (Wedding Season), Sabrina Jalees (I Used to Be Funny), Ana Gasteyer (Saturday Night Live), Stephanie Beatriz (Encanto), Mary Holland (Ghosts), Utkarsh Ambudkar (Pitch Perfect Franchise), and Trevor Salter (She Hulk: Attorney at Law).
“Doin’ It is exactly the kind of fresh, authentic comedy that defines our slate,” said Marc Goldberg, CEO of AURA Entertainment. “It’s wildly funny, sex-positive, and refreshingly honest. Lilly Singh shines as both filmmaker and performer, cementing herself as one of the most exciting voices in film comedy today.”
“I’ve always wanted to tell stories that break boundaries and bring joy,” said Lilly Singh. “Doin’ It does both. We laughed our asses off making it, and I can’t wait for audiences to see a comedy that puts brown girls, awkward moments, and cultural taboos front and center.”
“South Asian stories have been underrepresented in mainstream comedy for far too long,”said Anita Verma-Lallian, CEO of Camelback Productions. “Lilly’s fearless approach to tackling cultural taboos creates groundbreaking conversations that matter to us and our audiences.”
